KIDA BEAUTY CASE STUDY

Kida is a very talented permanent make-up artist specialising in Microblading and botched ink removal. She had started her journey towards becoming a brand before we spoke with her. We were able to rescue her from poor service with another agency.

GETTING STARTED

We found Kida Beauty in a local magazine listing with no website. After sending a quick message and arranging a call with her we discovered she had been waiting months for her website to be complete and the build in progress was put together pretty poorly.

WHAT WE DID

As always we started with assets; images, colours, fonts etc. We liken it to the design process you often see on The Apprentice...we are the conduit for our clients ideas.

Working with Kida we were able to create a logo she was excited about before we had even started getting the website up to scratch.

We then built out the content from her existing site and made some changes, clickable links where users would expect to be able to click (In the industry this is known as UX or "User Experience"), Images optimised for Google SEO, Long wordy parts of the site were reduced to optional drop-downs and most importantly...an appealing and "pretty" site.

We went on to set-up a booking platform for Kida, this brought functionality to the table that otherwise would have taken months to engineer. All of a sudden we have Marketing automated, online bookings synced to a central calendar and an easy booking process that can start on her website, instagram or Facebook without Kida needing to manually take bookings through her messages.

WHERE ARE THEY NOW?

Content!

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"Quote from Kida"

Kida - Owner @ Kida Beauty